Highlights of 2006/07
Supporting British farmers
We bought and sold to our customers 45% of the entire British tomato crop
Fairtrade
Every single banana in our stores will be Fairtrade by July 2007
Case study
Fairtrade chocolate for Comic Relief
We ordered 40 tonnes of Fairtrade cocoa to produce over eight million chocolate squares – Chocpix – that were included in Comic Relief’s famous Big Red Nose in 2007.
The chocolate was made with cocoa beans bought from Kuapa Kokoo — a farmers’ co-operative in Ghana. Kuapa Kokoo received a social premium of $6,000 (£3,500 approx) to invest in projects to improve family and village life. These include education, healthcare and drinking wells. The amount could cover the cost of installing a village well that will provide enormous benefit to the entire community within a 2-3 mile radius.
Mike Coupe
Trading Director
"Sourcing with integrity is about the way that we do business, from the products we sell, to the way in which we procure them, ensuring that ethical, social and environmental considerations are built into all our processes."
New targets
- Pre-packed standard ham to be 100% British. This will be in place by December 2007
- All farmed fresh salmon to be of Scottish origin. This will be in place by August 2007
- Rotisserie chickens on deli counters to be 100% British sourced. This will be in place by August 2007
