Each of our stores plays an important role in its local community – that is where our customers, colleagues and suppliers live and where our reputation is made or lost.
Community initiatives
We invested £18.6m in community initiatives, an increase of 170% from 2005. Read more about Community initiatives
‘Active Kids’
We relaunched ‘Active Kids’ in February 2006 and extended it to nursery and special schools. Read more about Active Kids
Community grants
Through our stores, we gave £170,000 of community grants to local charities. Read more about Community grants
£3.3m food donated
We donated £3.3m of food to homeless charities. Read more about £3.3m food donated
‘Taste of Success’
We committed over £100,000 to ‘Taste of Success’, our scheme supporting nutrition and cooking in the school curriculum, and over 2,500 schools and 350,000 children have taken part since 2001. Read more about Taste of Success
Good practice guide
We put in place a good practice guide to reduce the noise impact of our stores on our neighbours. Read more about Good practice guide
More customers
We saw one and a half million more customers than last year visiting our stores every week. Read more about More customers
60 seconds queue time
We surpassed our under 60 seconds queue time in our convenience stores. Read more about 60 seconds queue time
Customer Director
We created a new Board-level post, Customer Director, to focus on customer issues. Read more about Customer Director
One-hour delivery
Sainsbury’s Online now offers one-hour delivery slots in 83 stores outside London, an increase of 24% on last year. Read more about One-hour delivery
Customer complaints managed
We set up a new call centre to manage more effectively customer complaints. Read more about Customer complaints managed
Over £17m sports equipment donated
We significantly exceeded our target for ‘Active Kids’ – we actually donated over £17m of sports and activity equipment to schools across the UK (an average of £700 per school). Read more about Over £17m sports equipment donated
£3.2m raised for charity
We raised more than £3.2m in our stores for charity. Read more about £3.2m raised for charity
‘Local Heroes’
We gave £250,000 through our ‘Local Heroes’ (colleague volunteering) scheme, though did not meet the target of getting 5,000 colleagues to participate. Read more about Local Heroes
Sport Relief
We reinforced our long-term commitment to Red Nose Day/Comic Relief by committing also to support Sport Relief – Sainsbury’s will be the sole retail partner until 2011. Read more about Sport Relief
MP visits
We hosted 35 visits by MPs to their local stores. Read more about MP visits
Noise Abatement Society
We committed to replace all the reversing bleepers on our delivery fleet with quiet versions, in response to a suggestion from the Noise Abatement Society. Read more about Noise Abatement Society
‘1 in front’ targets
We surpassed our ‘1 in front’ targets for checkout queues in our main stores. Read more about 1 in front targets
Self-service checkouts
We introduced self-service checkouts in 57 stores and received positive customer feedback. Read more about Self-service checkouts
Sainsbury’s Online
Sainsbury’s Online, our Internet shopping service, achieved coverage for 79% of the population. Read more about Sainsbury’s Online
‘Try Something New Today’
All customer-facing colleagues received ‘Try Something New Today’ Customer Service training. Read more about Try Something New Today
Community links

There are five principles behind everything we do. More about our principles




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