Corporate Responsibility Report 2006

Making a positive difference to our community

an important role

Each of our stores plays an important role in its local community – that is where our customers, colleagues and suppliers live and where our reputation is made or lost.

Highlights of 2005/06

Community initiatives

We invested £18.6m in community initiatives, an increase of 170% from 2005. Read more about Community initiatives

‘Active Kids’

We relaunched ‘Active Kids’ in February 2006 and extended it to nursery and special schools. Read more about Active Kids

Community grants

Through our stores, we gave £170,000 of community grants to local charities. Read more about Community grants

£3.3m food donated

We donated £3.3m of food to homeless charities. Read more about £3.3m food donated

‘Taste of Success’

We committed over £100,000 to ‘Taste of Success’, our scheme supporting nutrition and cooking in the school curriculum, and over 2,500 schools and 350,000 children have taken part since 2001. Read more about Taste of Success

Good practice guide

We put in place a good practice guide to reduce the noise impact of our stores on our neighbours. Read more about Good practice guide

More customers

We saw one and a half million more customers than last year visiting our stores every week. Read more about More customers

60 seconds queue time

We surpassed our under 60 seconds queue time in our convenience stores. Read more about 60 seconds queue time

Customer Director

We created a new Board-level post, Customer Director, to focus on customer issues. Read more about Customer Director

One-hour delivery

Sainsbury’s Online now offers one-hour delivery slots in 83 stores outside London, an increase of 24% on last year. Read more about One-hour delivery

Customer complaints managed

We set up a new call centre to manage more effectively customer complaints. Read more about Customer complaints managed

Over £17m sports equipment donated

We significantly exceeded our target for ‘Active Kids’ – we actually donated over £17m of sports and activity equipment to schools across the UK (an average of £700 per school). Read more about Over £17m sports equipment donated

£3.2m raised for charity

We raised more than £3.2m in our stores for charity. Read more about £3.2m raised for charity

‘Local Heroes’

We gave £250,000 through our ‘Local Heroes’ (colleague volunteering) scheme, though did not meet the target of getting 5,000 colleagues to participate. Read more about Local Heroes

Sport Relief

We reinforced our long-term commitment to Red Nose Day/Comic Relief by committing also to support Sport Relief – Sainsbury’s will be the sole retail partner until 2011. Read more about Sport Relief

MP visits

We hosted 35 visits by MPs to their local stores. Read more about MP visits

Noise Abatement Society

We committed to replace all the reversing bleepers on our delivery fleet with quiet versions, in response to a suggestion from the Noise Abatement Society. Read more about Noise Abatement Society

‘1 in front’ targets

We surpassed our ‘1 in front’ targets for checkout queues in our main stores. Read more about 1 in front targets

Self-service checkouts

We introduced self-service checkouts in 57 stores and received positive customer feedback. Read more about Self-service checkouts

Sainsbury’s Online

Sainsbury’s Online, our Internet shopping service, achieved coverage for 79% of the population. Read more about Sainsbury’s Online

‘Try Something New Today’

All customer-facing colleagues received ‘Try Something New Today’ Customer Service training. Read more about Try Something New Today

Community links

Case studies

Your feedback

More about our principles

Our principles
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