Non-food homeware

Quality and value in everything

More and more people seem to be choosing our non-food products over those offered by specialist retailers. When people are tightening their belts our guiding principle – great products at fair prices – is as compelling in homeware as it is in food.

The ‘TU’ clothing brand was launched in 2004 and is now the most established part of our non-food offer. In April 2008, the TU brand was transferred to Sainsbury’s standard home and lifestyle product ranges as ‘TU home’ launched in two stores. The full range comprises over 2,000 kitchen and home products. The majority of stores now carry varying elements of the range, which is performing well. New stores, particularly those over 50,000 sq ft now offer customers comprehensive non–food ranges.

Importantly, our in–house TU designers follow the same values and focus on quality and fair prices as we do with our food.

May 2009