Supplier relationships

We pride ourselves on our good working relationships with our suppliers...

Sainsbury’s helps dairy farmers improve profit

In an industry-leading initiative welcomed by the National Farmers Union (“NFU”), Sainsbury’s will work directly with dairy farmers in a newly formed development group to strengthen links and improve transparency in the supply chain.

Happy hens

Sainsbury’s is the first of the big four supermarkets to sell only cage-free eggs ahead of 2012. This received a ‘Good Egg’ award from Compassion in World Farming for its commitment to the health and welfare of animals.

Justin visits Fairtrade farmers in St Lucia

Justin King, along with Harriet Lamb, Director of the Fairtrade Foundation, visited the Windward Isles to meet Fairtrade banana farmers, and to see first hand how developing countries can benefit from the social premium selling Fairtrade food can create.

Fairtrade commitment

Sainsbury’s switched the 22 million hot beverages it sells in its 230 in-store restaurants every year entirely to Fairtrade. This makes it the only supermarket serving Fairtrade tea, coffee and hot chocolate to customers.

Operation bumblebee

Bumblebees are in serious decline in the UK according to research. To help reverse this problem, Sainsbury’s is funding an exclusive project aimed at boosting bumblebee numbers by as much as 600 per cent.

Fairtrade clothing

Sainsbury’s now offers a range of clothing made from Fairtrade certified cotton. The launch of Sainsbury’s clothing range carrying the FAIRTRADE mark, confirms the supermarket’s commitment to the use of Fairtrade certified cotton.

Farm connections

The scheme known as ‘Farm Connections’ will mean that key beef producers will be given computers, software and training so they can better operate and compete in the market, and be informed of industry matters and production costs.

Boost for British apple industry

Sainbury’s has launched a new farming scheme, which could pioneer the way British apples are grown, and thus help secure the future of the British apple industry.

Dragon’s Den arrives at Sainsbury’s

Just four weeks before small supplier Levi Roots met with Sainsbury’s, he was cooking up batches of his Reggae Reggae sauce – a spicy jerk/BBQ sauce based on Levi’s secret family recipe – in the kitchen of his Brixton home. Following his appearance on TV’s Dragon’s Den, the sauce is now available at 607 Sainsbury’s stores and is a hot seller.

21 days extra mature beef

Customers continue to enjoy the Jamie Oliver Taste the difference range of 21 days extra mature beef which is hung for three weeks before being packed. It’s good old fashioned, well looked after beef which provides extremely high quality and tasty meat.

Great British seasonal produce

Customers value quality, fresh and seasonal food and Sainsbury’s worked with suppliers to source as many products as possible from the UK, celebrating the freshness and seasonality of British produce.

Supply something new

In partnership with Food from Britain, Sainsbury’s is launching an innovative new scheme to make it easier for small and medium sized suppliers to gain business access to the retailer.