Health

Making healthy choices is made easy when you know what’s in the food

No nasties

Sainsbury’s was the first major UK supermarket to set a date for the removal of Hydrogenated Vegetable Oils (“HVOs”) from its entire range of own brand food and drink. The company has been working on the removal of HVOs for over a year and to date has removed a minimum of 383 tonnes of HVOs from its cakes alone.

Alcohol labelling system

We were the first retailer to announce we will follow the Department of Health’s proposed voluntary new guidelines on the labelling of alcohol on all own brand beers, wines and spirits.

New idea tip cards

Our ‘Try something new today’ tip cards aim to inspire customers to think beyond their normal range of products. The campaign provides simple ways to make small but significant changes to the food we buy and eat.

Organic box scheme

Sainsbury’s launched the first ever 100% UK organic supermarket box scheme.

Taste the difference premium range relaunched

These products meet strict quality standards and now contain no artificial colours, flavours or hydrogenated fats.

New ideas for health

A gathering of over 100 health experts and parents to discuss the barriers and issues to healthy eating overwhelmingly concluded that parents play the single most important role in helping their children lead a healthy lifestyle but they desperately need help and advice.

MEND partnership launched

Sainsbury’s began a partnership with MEND, the UK’s largest prevention and treatment programme for overweight and obese children and their families.

Food labelling for kids

We were the first retailer to provide specific GDAs for children.

The Big 5 drive

In early 2007 customers who spent £10 or more in a single visit to Sainsbury’s received a Big 5 Drive peel and reveal gamecard with a one in three chance to win products containing at least one portion of fruit or veg as an incentive to eat healthily.

Sainsbury’s rated top for health

Sainsbury’s was rated top for health in a report published by the National Consumer Council.

Wheel of health nutritional labelling

80 per cent of people questioned by Netmums preferred the multiple traffic light system over the alternative scheme which details guideline daily allowances.

Basics range improved

Around 200 products in the basics range now have no artificial flavourings or additives.

Cleaning up soft drinks

Sainsbury’s is cleaning up its soft drinks by removing all artificial colours and flavourings from its own-brand soft drinks.